Let’s face it, consumers are seriously bored with static photos. They prefer to see products in action. Take women’s fashion, for example. Static photos show consumers what a blouse or skirt looks like, but videos provide customers with a 360-degree view of garments in motion. The excitement of models walking, spinning, and emoting creates excitement and purchase desire. It’s better than seeing an item on a mannequin in a brick-and-mortar store! Product videos are shaping the future of e-commerce. Here’s why:
1. Consumers are More Likely to Purchase a Product After Watching a Video
Research shows that videos boost sales. In fact, shoppers are up to 85 percent more likely to make a purchase after watching a video. But why? Product videos do what still photos can’t do — they let consumers immerse themselves in the content. Shoppers can view a blouse from the front, back and side, for example. They can view textures and details in the fabric. They can imagine themselves wearing the garment.
I prefer videos to static images because I get to see what a product is really like before I make a purchase.
2. Consumers are More Likely to Share Videos Than Still Images
Did you know that video generates 1,200 percent more shares than both text and still images? Consumers love sharing videos on platforms like Facebook, Twitter, and Instagram. These shares expose products like women’s clothes to a wider audience and encourage other social media users to like and comment on the content.
“Consumers prefer to interact with video versus text or static images,” says the American Marketing Association. “Just look at social media flocking to GIFs, Snapchat and live streaming on Facebook and Instagram.”
3. Mobile Users Love to Share Videos
Videos are much more effective than images on mobile devices, too. A massive 92 percent of mobile video viewers share video content with other people. Companies who create effective product videos increase brand visibility, attract more customers to their product pages, and boost sales.
There is a problem, though. Slow and unresponsive mobile websites can limit the effectiveness of product videos. Research shows that more than half of all consumers leave a mobile website when a video is buffering — a phenomenon known as “buffer rage.”
It’s not just slow videos that cause a problem. I find that some mobile websites just don’t display product videos properly. Often, videos are too big or too small for my screen, making it difficult to watch the content.
What’s the Solution?
ClickChainz has re-invented video, specifically for e-commerce. Patent-pending tech delivers speed, interaction, data, and transactions right within the video window. ClickChainz provides mobile users with a smooth, seamless experience that utilizes full-screen motion, game-like interaction and the atmosphere added by sound.
ClickChainz loads in 1.5-1.7 seconds, providing mobile load times that rival the fastest on the Internet. They are far faster than any other video based media, making for a superior experience that millennial and Gen X shoppers love. The result? Higher conversion rates and more sales.
Video is fueling the future of e-commerce, especially on mobile devices. Consumers prefer to share videos online and are more likely to make a purchase after watching video content. Long, slow-loading videos don’t cut it, though — shoppers demand a rich but speedy online experience.
Want to target millennial and Gen X shoppers with the latest high-speed video technology? Click here to find out more about ClickChainz and how you can transform the way you market your products on mobile devices.
